Deep Link Juggernaut Walkthrough in SEO Ultimate Pro Software

Today we invited on the winner of our best WordPress SEO Plugin, founder Jeffrey Smith of SEO Ultimate Pro. Jeffrey created this unique walkthrough video to help you use this automated interlinking feature to its fullest.



Transcription of Video

And today what I’d like to show you is some of the ways that you can leverage the power of what we have called and dubbed the deep link juggernaut in the SEO Ultimate Pro software. And what the deep link juggernaut is, is back when we started building websites back in the 90s, you used to have to literally go to every page when a keyword was mentioned in order to create a hyperlink, and that can be extremely time-consuming.


Siloed & Automated Internal Linking Made Easy

Well, the web has evolved, and so this tool is something that we devised essentially that would actually allow you to automate that process with a number of different rules. And so, if you’re familiar with the plugin, you go to the SEO settings and modules. You can find the Deep link juggernaut here and manage the settings, or you can actually use the SEO option here and find the deep link juggernaut like so. The power of this tool is immense. And so what it allows you to do is, as I’ve stated, create some accurate text.


NLP and Linking

Now, in this instance, we now know that Google is looking at natural language and natural language processing. So for the sake of this, I’ve just used a phrase like commercial leasing. I went into text razor. I Typed in the phrase commercial leasing just so you can sort of see the relationships with that. And another thing I did was actually went to another tool called CopyAI, typed in the phrase and had to generate some text because I just wanted to show you guys sort of the power of how this works. The next thing I did is I went back to the website I created what’s called a semantic tag. Now I’m going to show you how this two tie together in another video. But what I did is, the importance of the semantic tags is this — if you’re talking about something on your website, there’s a certain vocabulary that you’d like to use.

And so in this instance, like I said, we use commercial leasing and commercial lease tips as categories, and then we have text in our pages. And so, the power of this tool is it allows you to find content, and whenever a phrase is mentioned, it essentially won’t link to it. Let me go back to the deep link juggernaut here and show you what I mean. So if I wanted to make sure that every time that the word “commercial” was actually hyperlinked, I would then choose a destination page.

The cool thing is, when you start to type in a phrase, it’s going to look up any page that you have in your website as a destination, and you can see that right here, all my pages show up, all my media shows up my categories. In this case, I have what’s called a semantic tag, a commercial leasing page. So, in this instance, I want to drive information to my commercial leasing page, or when somebody finds the word “commercial,” I want them to know what it means, and this goes back to what I was talking about with the vocabulary because you’re just helping your ideal customer understand the experience.

So what I do is, in this sense, I would just simply enter the anchor text. I could use a destination page based on typing a phrase that’s already going to find pages that have that in the title anywhere. Or I can use a URL, and I’m going to actually create a Hover option. So when they Hover over the link, they can actually see this information.

I save my changes.

Now, basically, anytime the word commercial is mentioned, what I’ve done is I’ve created an actual page over here in my semantic Tags that has a lot of information over here on commercial leasing.

This is the destination. So, in this example, let’s go ahead and grab some text from here, and I’ll just create a new page right here’s an example.

I didn’t add any hyperlinks here but notice that, when I go to this page, see the word commercials, no hyperlink. And where does it go? It goes to the destination that we talked about. So that’s the power of this to show you how it works.

There’s a number of things you can do with it. And let’s go back to the deep link juggernaut. There’s a couple of why questions that we’d like to answer. Why is it important? Well, because it saves you a lot of time in leveraging and taking a keyword.

And if you understand the power of entities and how search engines work, as far as people, places, or things are essentially entities, if you understand that, then you can start to create and craft your pages around specific entities, around specific types of questions and answers, and it’s extremely powerful for ranking.

Controlling the Frequency of Interlinking in the Deeplink Juggernaut Module

So, in the content link settings, we can say that only one to add auto links to either pages or posts. For example, you can either allow post to link to themselves or not. You can actually add quantity restrictions so that if you have ten different variations of links on a page and I can say, I only want to add up to eight.

Now, the rule of thumb, for example, what I found is for every 100 words of content on your page, you want to allow one link. So if you have a 1000 word article, you can link up to ten times. But if you do that, you’re essentially bleeding the ranking factor for that page. So you want to minimize your links essentially make them count, because whatever you’re linking to, you’re essentially telling a search engine that for whatever the information is, I want to rank the page that I’m linking to as the destination.

It is the preferred landing page for this keyword, so it’s extremely important.


Controlling the Frequency of Anchor Text Linking in the Deep Link Juggernaut Module

I can also suggest not to add anchor text any more than one time per page or post so if there is a page that has two phrases that are potential hyperlinks, it only selects one, and then you can also dampen the links. And so that across the board, if you don’t want this to happen on every page in your site, then you could literally say, well, decrease the global auto-linking frequency to 50%, for example, or whatever percentage you want. You can even add a dampener column to the actual links themselves so that you can determine if you just showed this example how many times you’re going to allow to link.

So I could say that for the word commercial only link 10% of the time versus 100% of the time.

Limiting the Tag Types that Can Receive Automated Linking

So that’s how it works. As far as that’s concerned. Let me go back to the content like settings and continue a few other things you can do is you can stop it from linking inside of different header tags or different code prefixes, or if you have a builder, for example, you could probably put that code prefix in there, so it won’t break anything. And then there’s something that’s even more specific.

Siloing with Deep Link Juggernaut through Tag and Category Limits

But it’s so important that I would like to share that in another video that you can actually create rules that suggest that they only link to internal destinations that share at least one category, a tag from WordPress, a semantic tag – which is something that we’ll get into later – or, if it does not have those common denominators, it won’t link outside of a category or a silo or a tag. And that’s extremely important if you’re sculpting if you know what Linkflow is. Linkflow is essentially how you can designate the weight on your site to determine which pages should rank for what keywords once again.

And when you do that, it is extremely powerful when you combine that. Now there’s another way that you can actually do this, which is extremely useful.

Page and Post Level Controls

You can actually just go to the page or post itself. Now, the cool thing about this is we have what we call page level and global controls. So if I wanted to say commercial real estate for rent, okay, let’s just go ahead and edit this page, and I know what my topic is. Let me just go ahead and grab some content over here.

Just copy that. Go back to my page. So it’s got something on it. But if I know that commercial real estate for rent, if this is my destination page, I’d like to make my deep link target. Well, I can just go down to the links tab here in what we call the SEO Meta box at the page level.

And I could literally say real estate for rent or for the word for rent.

And now instead of having to go over to the other area and add that hyperlink there, it already knows that anytime the word for rent or whatever phrases that I put here, I usually try to suggest that you don’t exceed five links to a destination page just because you really want to make the keywords that you choose like the synonyms and the phrases for rent, commercial real estate for rent or real estate for rent, you can make it specific. So only if those exact shingles meaning like those exact phrases overlap and are there that they become linked destination.

So now, I’m going to do that. If I were on this page and I already created it and I’d have other hyperlinks, I could actually stop them from showing up here. But let’s just continue with this.

I hit the word for rent as a new deep link destination target. So what I’m going to do is now if I were to create a new page or post, for example, and just call this for rent…

I just used the word for rent since we actually used that on another page using the word for rent, hit publish. And now, when I go to this page, you’ll see that the word for rent is hyperlinked. This is the idea behind this is that you can just write content casually and you know that it’s going to go to the right location and be linked appropriately, so that’s the power of the deep link juggernaut. And that’s just a few of the ways that you can leverage it with either the global controls or the page level controls.

Learn how to create Topical Relevance with the Semantic Tag Module.